What are the 3 most important email marketing metrics?

Open rate: The open rate measures the percentage of recipients who have opened an email. It is important to track open rates as it shows the effectiveness of your subject line and the overall engagement of your email.
Click-through rate (CTR): The click-through rate measures the number of recipients who have clicked on one or more links within the email. It is important to track CTR as it indicates the effectiveness of your call-to-action and overall engagement with your email content.
Conversion rate: The conversion rate measures the number of recipients who have completed a desired action, such as making a purchase or signing up for a newsletter. It is important to track conversion rate as it indicates the effectiveness of your email marketing campaign in achieving its intended goal.

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