What are some of the most recommended email campaigns for e-commerce stores to run?

Welcome email: This is the first email a new subscriber receives after signing up for your mailing list. It’s an opportunity to introduce your brand and set expectations for future communications.
Abandoned cart email: These are triggered when a customer adds items to their cart but doesn’t complete the purchase. These emails can help remind customers of items they left behind and encourage them to complete their purchase.
Order confirmation and shipping updates: These emails confirm that an order has been placed and provide tracking information for the shipment. They can also include upsell or cross-sell opportunities.
Win-back email: These are targeted to customers who haven’t made a purchase in a while. They can include exclusive discounts or offers to encourage them to make a purchase.
Post-purchase email: These are sent after a customer has made a purchase. They can include requests for product reviews, surveys, or upsell/cross-sell opportunities.
Re-engagement email: These are targeted at customers who haven’t opened or clicked through on recent emails. They can include exclusive deals or incentives to encourage engagement.
Product launch email: This can include new products, sales, or other promotions that are relevant to the customer.
Seasonal or Holiday campaigns: These can include special promotions, discounts or other offers that are relevant to the season or holiday.

Keep in mind that not all campaigns will be effective for every e-commerce store, it’s important to segment your email list and test different types of campaigns to see what resonates with your audience.

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