How do I improve the click-through rate for my e-commerce store?

Use clear and compelling call-to-action (CTA) buttons. Make sure they stand out and are prominently placed in the email.
Personalize the email. Use the recipient’s name in the email and make the messaging relevant to their interests and preferences.
Segment your email list. Grouping your subscribers into different segments based on their behavior and preferences can help you create targeted campaigns that are more likely to be relevant to the recipient and increase CTR.
Use images and videos. Visual elements can help grab the recipient’s attention and make the email more engaging.
Test, test, and test. Try different subject lines, send times, and segmentation to see what works best for your audience. Also, test different types of CTAs, use different colors, shapes, and texts to find the best performing.
Make sure your email design is mobile responsive, as majority of the emails are opened on mobile devices.

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