There are several ways to improve your email open rate for your e-commerce store:
- Use a clear and attention-grabbing subject line. This is the first thing recipients will see, so make sure it entices them to open the email.
- Personalize the email. Use the recipient’s name in the subject line and/or the body of the email to make it more personal and increase the likelihood of them opening it.
- Segment your email list. Grouping your subscribers into different segments based on their behavior and preferences can help you create targeted campaigns that are more likely to be relevant to the recipient and increase open rate.
- Timing is everything. Send your emails at a time when your subscribers are most likely to be checking their inbox.
- Test, test, and test. Try different subject lines, send times, and segmentation to see what works best for your audience.
- Use retargeting, make sure to retarget the audience who have opened your email.
- Make sure your preheader text is compelling, it is the snippet of text that appears below the subject line in most email clients.
- Make sure your email design is mobile responsive, as majority of the emails are opened on mobile devices.
- Make sure your email list is clean and you are not sending emails to bounced or unengaged customers.
- Always include a clear call to action in your emails, and make sure it’s easy for subscribers to take the next step.
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